Logo variations

The Falcon logo displays connectors and the outline of the aircraft.
Its unique design serves as a model for other company brands.

Logo

Logo construction

Font

The font used is Dassault Aviation Brandtype.
It has been slightly modified for the Falcon logo.

Colors

The Falcon logo is composed of 3 colors:

- Falcon green for the top connector;
- Falcon gray for the bottom connector and the plane silhouette
- Falcon blue (from the Dassault Aviation proprietary color palette) for the font.

Clear space

No design element can appear in the logo’s clear space as this would affect its legibility.

This space is calculated on the basis of X, which is the width of the Falcon logo connectors.

Minimum size

A minimum size has been defined to guarantee the logo’s legibility.

It is everyone’s responsibility to use the logo in a size that ensures consistency, legibility and prominence.

Use of logo on backgrounds

Photo background

If there is enough contrast to guarantee its legibility, the logo can be used on a photo or colored background.

Plan background

The logo must be used in the version that provides the best contrast: color, monochrome or grayscale.

Logo violation

To make sure the logo is legible, avoid chaotic backgrounds (complicated image with many elements) so that it emerges clearly.

It must be enhanced and visible at first glance.

Do not remove the connectors

Do not use the old logo

Do not change the size of the logo elements

Do not change the position of the logo elements

Do not delete the silhouette

Do not use outlined letters

Do not distort the logo

Do not add elements

The logo with tagline

The Falcon logo exists with a brand tagline.

This tagline is adapted to the context and the objective of the advertising. The terms can therefore change but the design construction of the tagline must follow the rules set out above.

This tagline must be used at the request of a Falcon manager.

This tagline must never exceed the maximum size.
If there is a long tagline, it will be on 2 lines.

The tagline must be left-aligned.

There are no other tagline options for Falcon logos.

Clear space

A clear space has been defined so no design or text element impacts the legibility of the logo.

Minimum size

A minimum size has been defined to guarantee the logo’s legibility. It is everyone’s responsibility to use the logo in a size that ensures consistency, legibility and prominence.

Logo with Dassault Aviation endossement

The Falcon logo exists with the Dassault Aviation endorsement on 1 line.

The green connector adopts the color of the blue Falcon font.

An event format exists with the green connector. Its use is reserved for event-related media and formats.

There are no other options for the Dassault Aviation endorsement.

Background

Dassault Aviation event endorsement

Clear space 

A clear space has been defined so no design or text element impacts the legibility of the logo.

Minimum size

A minimum size has been defined to guarantee the logo’s legibility. It is everyone’s responsibility to use the logo in a size that ensures consistency, legibility and prominence.

Flagship badge

It is a simplified geometric view from above of the Falcon 8X from the Falcon logo. It enhances the flagship  ilhouette.

It can be used in Falcon blue, Falcon green or Falcon gray.

The badge is used with the Falcon logo. It should be used sparingly on event materials, IT or decorative elements. It is not a substitute for the Falcon logo.

Versions of the badge permitted

Don'ts

Do not modify the flagship badge, change its position or add any lines to it.

In the same visual field, the flagship badge can only appear once.

Design elements

Fonts

2 fonts have been specially designed for running texts. Each of them is available in italic and has different weights. They can be used in all your designs.

Dassault Aviation Sans

Dassault Aviation Condensed

Dassault Aviation Serif

Substitute font

For digital office documents (Word, PowerPoint, Excel, etc.) and for our email signature, the substitute font is Arial.

Color palette

Falcon blue is the blue from the Dassault Aviation complementary color palette. In addition to blue, there are 6 complementary colors specific to each Falcon universe, as well as a gold color dedicated to events.

• Pantone 2380C
• C90 M74 J43 N45
• R038 V051 B073
• # 263349

Falcon Blue

Falcon universe colors

Additional institutional colors

An additional palette of 22 colors has been selected. These colors cannot be used alone: they are only used in conjunction with the main color, Falcon blue.

Slanted line design

The slash is used in all our creative designs.
It can be present in various forms, discreet or bold.
This angle is taken from the Dassault Aviation logo.

Step 1
Create a shape as the base for the tilt and rotate it 16.5°.

Step 2
Create the desired shape while making sure to keep the slanted line. The shape can be custom-made depending on the need for the design.

Step 3
Integrate the slanted line in a manner that is sensitive and consistent with our identity. Infinite variations are possible.

Iconography

The Dassault Aviation image library presents a complete overview of our activities, employees, products, production sites, office sites, innovations, etc. You can access it at the following address:

 https://photos.dassault-aviation.com 

Silhouette

Silhouette is taken from the logo. It can be used to add energy to an ad. It should only appear once per page.
Please note that silhouette appears with the Falcon name in the Falcon logo only.

Usable version of silhouette

Rules

A clear space and minimum size have been defined to guarantee silhouette’s legibility.
Silhouette is gray when applied to a white background and white when applied to a colored background.

Clear space

Background

Minimum size

Recommended rules

Some uses are shown above.

In a footer

Associated with a heading or title

At the top of a paragraph

As a design element

Silhouette violation

Above are examples of how not to use the silhouette.
This list is not exhaustive.

Do not use another angle

Do not use a non-standard color

Do not distort the plane

Do not add elements

Do not use any other plane model

Ne pas l'utiliser en contour

Apart from the logo, do not combine the silhouette with the Falcon font

Layout rules

Basic grid

Layouts are based on a grid of 12 sections across the width.
This applies to covers and inside pages whatever the document format (A4, A5, etc. vertical or horizontal).
No text elements can be placed outside the grid, except for page numbers.

Vertical

Horizontal

Square

Calculation

This grid is calculated using the smallest side.

This smallest side must be divided by exactly 52.5 to get the base unit (X) which is used to calculate the margins and gutter margins.

Advertising

Co-branding advertising

The Falcon brand must systematically be linked to its parent company Dassault Aviation.
In an ad or a single-sided document, the Dassault Aviation logo must therefore appear in the footer according to the rules set out above.

Construction of co-branding with Falcon contacts

Construction of co-branding without Falcon contacts

Constructing ads

Creating an ad in 6 steps

The layout of an ad must follow the fundamental rules set out above.

You must keep the mount around the ad.

step 1
Create your 12 section grid on your page.

Step 2
Position the logos in the grid.

Step 3
Position the photo on your page, respecting the mount.

Step 4
Position your texts on the page in a way that does not distort the brand identity.

Step 5
Add your slash in line with your needs.

Step 6
Finalize your layout.

Examples of page layouts

Printed documents

Constructing printed documents

Creating a cover in 6 steps

The layout of a cover is up to you but you must follow the rules of construction set out above.
For printed documents, the mount is not always used.

Step 1
Create your 12 section grid on your page.

Step 2
Position the logos in the grid.

Step 3
Position the image on your page.

Step 4
Position your texts on the page in a way that does not distort the brand identity.

Step 5
Add your slash in line with your needs.

Step 6
Finalize your layout.

The Dassault Aviation logo on the back cover

The Falcon brand must systematically be linked to its parent company Dassault Aviation.
In the case of multi page documents, the Dassault Aviation logo appears on the back cover (or on the back) with or without the contact information.

Constructing a back cover with addresses

Constructing a back cover without addresses

Examples of page layouts