Divisions
Four departments need to be identified when they speak: CSR, HR, HSE and Safety. Specific attributes are dedicated to them within the Dassault Aviation system.
Utilization
The identity of the divisions complies with the rules of the Dassault Aviation universe with specific color and marking features.
Colors
Colors specific to each division have been selected to personalise and identify them. These unique colors must only be used for CSR, HR, HSE and Safety communications.
They are used in combination with Dassault Aviation blue and the Dassault Aviation complementary color palette. These are the only colors that can be used for "division" communications.
For legibility reasons, it is not possible to use the main division color for text on a blue background.
CSR (corporate social responsibility)
Download allCSR branding
The division name is displayed in the company’s main corporate color (CSR = blue) and on a white background.
Short versions
These are versions of the marking without the Dassault Aviation logo. Their use is limited to the Company intranet and in cases of reduced expression surface. This is to ensure the legibility of the marking. This is the only exception tolerated to the principles of co-marking construction.
Colors
- Pantone 7694 C
- C93 M65 J33 N24
- R050 V075 B107
- # 324B6B
- Pantone 234 C
- C80 M10 J20 N00
- R000 V152 B173
- # 0098AD
- R051 V173 B189
- R102 V193 B206
- R153 V214 B222
- R204 V234 B239
- Pantone 683 C
- C90 M40 J35 N25
- R000 V100 B120
- # 006478
Examples of applications
HR (human ressources)
The Human Resources department regularly speaks internally. The following elements help to identify their communication.
Download allHR branding
On a white background, the division is written in the main color: purple.
On a blue background, the division is written in solid white.
Variations
Short versions
These are versions of the marking without the Dassault Aviation logo. Their use is limited to the Company intranet and in cases of reduced expression surface. This is to ensure the legibility of the marking. This is the only exception tolerated to the principles of co-marking construction.
Colors
- PANTONE 7694C
- C93 M65 J33 N24
- R050 V075 B107
- # 324B6B
- PANTONE 234C
- C25 M100 J00 N15
- R166 V000 B107
- # A6006B
- R184 V051 B137
- R210 V102 B166
- R219 V153 B196
- R237 V204 B225
- PANTONE 683C
- C14 M91 J00 N52
- R124 V034 B080
- # 7C2250
Examples of applications
HSE (health safety environment)
The HSE department regularly speaks internally. The following elements identify their communication.
Download allHSE branding
On a white background, the division is written in the main color: green.
On a blue background, the division is written in solid white.
Variations
Short versions
These are versions of the marking without the Dassault Aviation logo. Their use is limited to the Company intranet and in cases of reduced expression surface. This is to ensure the legibility of the marking. This is the only exception tolerated to the principles of co-marking construction.
Colors
- PANTONE 7694C
- C93 M65 J33 N24
- R050 V075 B107
- # 324B6B
- PANTONE 2242C
- C90 M00 J60 N00
- R000 V160 B120
- # 00A078
- R051 V179 B147
- R102 V198 B174
- R153 V217 B201
- R204 V236 B228
- PANTONE 329C
- C100 M00 J54 N44
- R000 V101 B093
- # 00655D
HSE design
This HSE-specific motif has been retained from its former logo in order to capitalise on divisions recognition. It can be used as a watermark on HSE communications. This design is not a logotype.
It is an accompanying graphic element to be used as a halftone background as described above.
Examples of applications
Safety
The Safety department regularly speaks internally. The following elements help to identify their communication.
Safety branding
On a white background, the division is written in the main color: yellow.
On a blue background, the division is written in solid white.
Short versions
These are versions of the marking without the Dassault Aviation logo. Their use is limited to the Company Intranet and in cases of reduced expression surface. This is to ensure the legibility of the marking. This is the only exception tolerated to the principles of co-marking construction.
Colors
- PANTONE 7694C
- C93 M65 J33 N24
- R050 V075 B107
- # 324B6B
- PANTONE 124C
- C000 M32 J100 N00
- R235 V171 B000
- # EBAB00
- R239 V188 B051
- R243 V205 B112
- R247 V221 B153
- R251 V238 B204
- PANTONE 131C
- C000 M36 J100 N15
- R203 V142 B000
- # CB8E0A
Examples of applications
