Logotype and its variations

This unique design unites us all. Our logo is composed of the Dassault Aviation iconic symbol in custom-made typography. The objective: assert our brand’s presence.

Logotype and its variations

Main logotype

2-line variant
To be used as often as possible to ensure recognition and consistency of our brand.

Secondary logotypes

1-line variant
To be applied to media where the main version is not fully legible, such as on pens or event banners.

Download

3-line variant
To be used mostly on signage.

Download

Dassault Aviation blue

Dassault Aviation blue is the blue from the Dassault Aviation logo.

• Pantone 7694 C
• C93 M65 J33 N24
• R050 V075 B107
• # 324B6B
• RAL 5000
• BL 5664 BLEU JERSEY

Font

The Dassault Aviation Corporate is a font specially designed for the Dassault Aviation logo. This is only available in upper case.
Apart from the Dassault Aviation logo, it is also reserved for the writing of Dassault Aviation Group trademarks.

Clearance area

No design elements must appear in the logotype clearance area to ensure its legibility.
This area is shown here by the letter X.

Minimum sizes

In order to ensure optimal legibility of the logotype, a minimum size has been set for each logotype variant. Everyone must make sure to use the logo in a size that allows it to be read correctly.

Utilization on backgrounds

Use on photo backgrounds

The logotype can be inserted on a photo background. Make sure there is optimal contrast to ensure its legibility.

Use on plan backgrounds

The logotype can also be inserted on a colored background. The background color must also contrast with that of the logotype so as not to interfere with its visibility.

Restrictions

To ensure the legibility of the logotype, make sure to avoid busy backgrounds (messy image with too many elements) so that it stands out enough. Our logotype must never be modified.
Apart from these 3 variants, there are no others.

Do not use the old logotype.

Do not use the Dassault Aviation name without its symbol.

Do not move any elements.

Do not change the color of the logotype.

Do not change the typography of the Dassault Aviation name.

Do not add any elements.

Logo and signature (full brand name)

The full brand name consists of the Dassault Aviation logo and a brand signature or baseline.

Layout principles

- The brand signature is placed to the right of the Dassault Aviation logo.

- Both elements are separated by a single slanted line in Dassault Aviation blue.

- The diagram below shows how these elements are placed in relation to each other.

Subsidiaries

Subsidiaries derived from Dassault aviation model

Dassault Aviation subsidiaries use the symbol and name "Dassault". The subsidiary name is written just below, in Dassault Aviation Corporate typeface. Under the name of the subsidiary, the words "A Dassault Aviation Company" are written in the Dassault Aviation Brandtype typeface. The logotypes used by these subsidiaries are in Dassault Aviation blue. They may also be used on 100% black or solid white if required.

The same co-branding rules apply to Dassault Aviation subsidiaries.

Download

Download

Download

Download

Download

Download

Télécharger

Download

Subsidiaries with specific designs

Some Dassault Aviation subsidiaries continue to use their own brand identity. In this case, their logo includes the words “A Dassault Aviation Company”. Each integration is different and must be closely tailored to the subsidiary’s logotype. The only requirement is to always write the words using the Dassault Aviation Brandtype typeface.

Download

Download

Download

Download

The subsidiary signature "A Dassault Aviation Company".

Clearance area
A clearance area has been set to prevent any design or text elements from interfering with its legibility.

Minimum size
In order to ensure optimum legibility, a minimum size has been set. As the logotypes used by these subsidiaries are all different, the size is based on the width of the words "A Dassault Aviation Company". Everyone must make sure to use the logo in a size that allows it to be read correctly.

Font
The Dassault Aviation Brandtype is the non-italic variant of the Corporate font. Its lower case variant is used to write the subsidiary signature « A Dassault Aviation Company ».

Co-branding (internal)

A co-branding system is used for projects, company themes and divisions that need to be instantly identified internally and externally. It applies to corporate graphic elements: Dassault Aviation logo, blue slanted line, typeface and colors.

Layout principles

- The project name, and company theme or division is displayed to the right of the Dassault Aviation logo.

- Both elements are separated by two slanted lines.

- The diagram below shows how these elements are placed in relation to each other.

Download

Download

Download

Download

Download

Download

Download

Download

Layout principles for names with seven letters or less

For names with seven letters or less, and on a single line, letter height is equal to the space between the bottom of the arm of the letter “T” in Dassault, and the bottom of the crossbar in the letter “A” in Aviation.

Download

Download

Download

Download

Download

Layout principles for names with more than seven letters

For names with more than seven letters, and displayed on two lines, observe one of the following two options:

- Letter height for each line is equal to that of each line of the Dassault Aviation logo. Note: letter height for “Dassault” is slightly greater than that of “Aviation”.

- The height of letters on the first line is equal to one-third of the height of the slanted line; the height of letters on the second line is equal to one-fourth of the height of the slanted line.

La hauteur des lettres de la 1ère ligne est égale à 1/3 de la taille du biais ; la hauteur des lettres de la seconde ligne est égale à 1/4 de la taille du biais.

Download

Download

Download

Download

Download

Download

Download

Download

Download

Download

Download

Download

Layout principles for acronyms

Letter height for acronyms is equal to the space between the bottom of the arm of the letter “T” in Dassault, and the bottom of the crossbar in the letter “A” in Aviation.

The spelled-out version of the acronym can include three words at most, displayed on three lines. Total height is equal to the height of the acronym letters. Letter height for each line must be identical.

Download

Download

Download

Download

Download

Download

Layout principles for divisions with specific focus area

For divisions with various internal working groups, the specific denomination of the latter is displayed in light font under the division name.

Download

Download

Font

The term associated with the Dassault Aviation logo is displayed in Dassault Aviation Sans typeface in bold and/or light font, and in lowercase and/or uppercase.

La couleur

Co-branding for companies or divisions uses company or division colors. 

Other co-branding instances can display another color from the corporate style guide in order to create a stronger dynamic, advertise a specific event, or enhance visibility.

For corporate material, co-branding is displayed in a single color: Dassault Aviation blue, or a shade of Dassault Aviation blue.

Other colors or color shades are used for the second thicker slanted line and for text.

The Dassault Aviation logo and the first slanted line are always displayed in Dassault Aviation blue.

Dual co-branding

For material displaying two different co-branding systems, co-branding from the initiating company takes precedence; the second co-branding only uses text (no Dassault Aviation logo or dual slanted line).

This element is not available to download. Please, contact the brand identity internal working group of the communications division.

Specific case scenarios

Words with accents

The height of letters in the second line is reduced to avoid typeface overlap.

Download

Download

Co-branding (external)

Design principle with a partner logotype

When the Dassault Aviation logotype is associated with another logotype, they are separated:
Horizontally, by 2 Ds from the Dassault Aviation logotype present.

Vertically, by 1 D from the Dassault Aviation logotype present.

Design principle with multiple partner logotypes

In this design, the Dassault Aviation logotype is systematically placed on the left corner of the design, while the partner logotypes are placed on the opposite right corner. The partner logotypes are separated by 2 Ds from the Dassault Aviation logotype present.

Design elements

Dassault Aviation typography

Two specially designed fonts are used for everyday writing.
They are an integral part of the Dassault Aviation identity and can be used on all your designs.
Each one is available in italics and has 3 bold variants.

Dassault Aviation Sans

Dassault Aviation Condensed

Dassault Aviation Serif

Alternative typography

On media created using office software (Word, PowerPoint, Excel, etc.) and for our email signature, the alternative typography is Arial.

Color palette

The Dassault Aviation color palette includes both corporate colors as well as some specific colors for specific speeches (subsidiaries, divisions, internal working groups).

Dassault Aviation Blue

The Dassault Aviation blue is the same blue derived from the Dassault Aviation logo.

• PANTONE 7694C
• C93 M65 J33 N24
• R050 V075 B107
• # 324B6B
• RAL 5000
• BL 5664 BLEU JERSEY

Dassault Aviation complementary blues

In addition to the Dassault Aviation blue, there are shades of blue to complement the corporate palette.
These variations should always be used in addition to the Dassault Aviation blue.

Divisions

Some colors are exclusively reserved for divisions or internal working groups.
These colors are specifically dedicated to them and are not included in the corporate palette.

Internal working groups

Complementary colors

A 16-color complementary palette has been selected. These colors cannot be used alone: they can only be used alongside the main color, Dassault Aviation blue.

Complementary vivid colors

A palette of 22 complementary colors has been selected. These colors cannot be used on their own. They must be used in conjunction with the main corporate color: Dassault Aviation blue.

Iconography

The Dassault Aviation image library presents a complete overview of our activities, employees, products, production sites, office sites, innovations, etc.
You can access it at the following address:

Slanted line

The slanted line is used on all our designs. It can be used in various forms, discreet or visible.
This gradient comes from our logotype: it is an integral part of our visual identity.

Slanted line design

Step 1
Create a shape as the base for the tilt and rotate it 16.5°.

Step 2
Create the desired shape while making sure to keep the slanted line. The shape can be custom-made depending on the need for the design.

Step 3
Integrate the slanted line in a manner that is sensitive and consistent with our identity. Infinite variations are possible.

The top of the slanted line must be horizontal. Any other form or angle is prohibited.

Pictograms

Choose icons in the icon library to visually illustrate information. There are two types of icons: outline and solid.

Outline icons

Outline pictograms have a thickness of 3.5 points when the pictogram is 40 mm wide. When the pictogram size changes, the line thickness is increased or reduced proportionally. All angles, edges and tips must be rounded.

Download

Solid icons

Solid variants are adaptations of outline versions. The design rules are identical but the pictograms will be filled with the desired color.

Icons colors

They are mainly Dassault Aviation blue but can be used in one of the colors from the complementary palette or those used by divisions and internal working groups.

Color icons are available upon request. Please, contact the brand identity internal working group of the communications division.

Product icons

All our products have an icon equivalent. They provide an outlined version of the product with no further detail. Icons can be used alone or in sets.

Design principle

Product pictograms illustrate our different aircraft categories. Each product family is represented by a pictogram. Outline or solid pictograms are used. The line draws the outline of the aircraft without any other detail.
They can be used in Dassault Aviation blue or in a color from the complementary palette.

Outline

Solid

Three-icon set

A set of three icons represents our three main products: Falcon, Rafale, nEUROn.

The set is a visual depiction of the duality and prospective nature of our business activities. These three icons must only be used as a set.

Outline

Solid

Restrictions

It is prohibited to modify product icons, apply a different style, or to change orientation (from right to left or from top to bottom).

« Skyline » design

Principle

« The skyline » design is inspired by product pictograms. The line from each product family is used here to create a unique design.
The line is continuous and follows the left side of each aircraft in this defined sequence.

Cet élément n’est pas disponible en téléchargement mais en vous adressant au pôle identité de marque de la direction de la communication.

Use

This line is mainly used an outline but can also be used in solid format when the design is attached to one side of the media.
The skyline design should only be used vertically, possibly with a slight gradient, but never horizontally.

Illustrations

Style and illustrative treatment

Examples of the illustrative style are shown bellow.
The illustrations are drawn in outline, in black only. Greyscale can be used in solid form to give more depth and legibility to the illustration. Occasionally colors can be added to highlight a specific drawing, object or action.

Restrictions

In keeping with the chosen style, illustrations must not be bright or too colorful. The illustrations must be as close as possible to the outline treatment shown above and must not fall into an overly playful or superficial approach.

Charts

Chart design templates

Various diagrams and tables have been created for Dassault Aviation to standardise the use of charts with figures within the Company and ensure a consistency of expression for this type of information. You can find these in the corporate PowerPoint mask.

Colors

The palette of corporate blue and the complementary shades of grey must be used in corporate communications. As part of communications by specific divisions or internal working groups, the dedicated colors must then be used.

Restrictions

Publication

Baseline grid

Vertical format

Horizontal format

Square format

Covers

Logotype positioning

The logo must be located at one of the 4 corners of the cover.
In its co-branding configuration, the Dassault Aviation logo is always located on the left.

Logotype size

Variations of 2 and 3 sections wide, preferred for formats larger than A4.

Variations of 4 and 5 sections wide, preferred for formats smaller than A4.

Creating a cover in 6 steps

There is a free choice of layout but it must adhere to the design rules above.
This system offers infinite design variations.

Step 1
Create your 12-section grid on your design.

Step 2
Insert the logo in the grid according to the rules explained on "logotype positioning" section.

Step 3
Add your tilt as needed, the construction principle is explained on the "Designing the tilt" section.

Step 4
Insert your text on the design without interfering with the identity of Dassault Aviation.

Step 5
Add color to text or the background as needed.

Step 6
Insert your visual and finalise your layout.

Examples of covers

Inside pages

Use on inside pages

The 12-section grid can be separated into different modules to allow for a variety of layout possibilities.
It is vitally important to adhere to the 12-section grid and the gutter size.

The grid can be divided into a 3 or 4-column baseline. You are then free to choose the number of modules you want and/or to blend your grid’s sub-division over the height (see combination 3 and 4 diagram).

Option A : 4 column-baseline

4 modules

2 modules

2 modules

2 modules

Option B : 3 column-baseline

3 modules

2 modules

2 modules

1 module

Examples of columns for text

Option A : 4 column-baseline

Option B : 3 column-baseline

Examples of inside pages