Graphic charter

Our brand

As part of our company’s development and in the face of national and international competition, our President and CEO has sought to increase our visibility and to ensure communications consistency across the Company and its subsidiaries.

Our entire brand identity has been redesigned.

It naturally focuses on a powerful legacy where extra graphic codes have been added to give it a modern look and feel, consolidate its position and ensure it is recognisable.

You will find all of these design ingredients in this document.